In our first airing of How to Be a Gentleman, we held 55 percent of our lead-in. To put that figure in perspective, let’s say David Ortiz is batting fourth for the Boston Red Sox and he’s hitting .320 and the fans love him. Then the Red Sox bring up a kid from the minors and have him bat third, in front of Big Papi, and he hits .170, and then in the postgame press conference drops the N-word. That’s approximately what 55 percent retention signifies to CBS.
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